How Do I Upload a Pin to Someone Else Board

If you have e'er washed an online search for a recipe, craft activity, gift thought, makeup tutorial, home DIY projection, or more… yous've probably ended up on Pinterest. And, if yous have a modest business, nonprofit, or side hustle, yous may have found yourself wondering, "how tin can I get my products and offerings noticed on Pinterest, besides?"

Well, yous've come to the right identify! In this article, I'thousand going to show you how to get your pins seen on Pinterest, plus how to create pins that people really want to share. I'll also show y'all some tips for optimizing your pins then they can be hands found using Pinterest search.

Table of Contents

• What is Pinterest and how does it work?
• How exercise I get my pins noticed on Pinterest?
• 1. Pivot what'due south popular
• Decide what's pop on Pinterest with the Pinterest Trends tool
• Use Pinterest Analytics to find out who your audience is and what they're looking for
• 2. Share images that perform
• iii. Write interesting and authentic descriptions, existence mindful of Pinterest SEO
• 4. Get in easy for others to pin your content
• 5. Repin responsibly

What is Pinterest and how does it piece of work?

But first, permit's cover the basics. For starters, what is Pinterest? Pinterest is a social media platform, although it doesn't operate in the same manner as something similar Facebook or Instagram. In fact, Pinterest defines itself as "a visual discovery engine for finding ideas similar recipes, dwelling and style inspiration, and more."

Equally opposed to sharing personal images from your life, Pinterest is a platform for creators, bloggers, business concern owners and more to share their products, communication, reviews, and general content.

So, how does Pinterest work? Similar to other social media platforms, Pinterest's homepage, also known equally the home feed, serves upwards content from people and businesses — both ones that you follow and ones that Pinterest thinks you'll be interested in based on your recent action.

In add-on to the home feed, users can notice specific content by typing keywords into the Pinterest search bar to bring up relevant results.

For example, let's take a look at a screenshot of my own Pinterest domicile feed.

Here nosotros tin can see that my home feed focuses a lot on three topics: food, domicile decor, and way. More specifically, vegan food, mod dwelling house decor, and winter style — all things that I accept been searching for a lot lately!

Y'all'll also notice that the Pinterest domicile feed has sponsored content shared alongside organic pins. While we won't get into the weeds on creating Pinterest Ads here, exist sure to check out our tips on promoted pins and how to sell on Pinterest.

Now that nosotros take an idea of what Pinterest is and how it works, let's talk about how you tin can use it for your business organisation and how to get your pins seen on Pinterest.

How do I get my pins noticed on Pinterest?

Like many social media feeds these days, the Pinterest home feed does non show content in chronological social club. This means that your content isn't always going to announced at the exact time and date that you pin it.

Even so, there are a few best practices y'all tin can follow to ensure that your pins are high-quality, beingness seen by the right audition, and driving results for your business regardless of when you lot publish them.

Here are 5 best practices yous can utilize to get your Pinterest pins seen:

ane. Pin what's popular

It's always a skillful thought to stay on-topic and share relevant content on Pinterest. For example, if it's February, you lot probably don't desire to be sharing content about winter holidays such as Christmas or Hanukkah.

Tap into the content that your current followers and prospective followers alike want to see. This will ensure more than engagement from users and will increase the opportunity for your pivot to find a larger audience, or even get viral.

And the best part? Y'all don't have to guess what Pinterest users want to see. There are a few ways you tin can find out what's pop on Pinterest:

Determine what's popular on Pinterest with the Pinterest Trends tool

Beginning, take advantage of the Pinterest Trends tool. Pinterest Trends will help you discover what people are looking for in your land. It shows the current week's top trends, also every bit trending ideas across Pinterest'due south nigh popular categories, such equally way, nutrient & beverage, dazzler, home, and travel.

Let'south say you ain a home goods shop. Pinterest Trends volition help you lot identify what Pinterest users are most probable to be in the market to purchase right now. For example, at the time of this writing, the top dwelling trends on Pinterest are kitchen ideas and laundry room ideas. And so, what does that hateful for you? It'south time to get your kitchen appliances and laundry room wall decor signs upwards on Pinterest!

Using the same dwelling house goods case, permit me show you lot how Pinterest Trends tin assistance yous see an even more detailed view of what's popular. Using the Pinterest search bar at the pinnacle of the folio, type in what your business offers. In this example, I've typed in "home decor." Pinterest will autofill trending topics in the drib-down menu.

And so, you can cull one to view a nautical chart of how many people have searched for that term over time. Under the graph, Pinterest provides related terms, as well as popular pins that are within this category.

Not simply is this helpful for researching what Pinterest users are looking for, it tin can also provide you with examples for what type of content performs well on Pinterest and kickstart your planning.

Use Pinterest Analytics to find out who your audition is and what they're looking for

Some other great tip to meet what Pinterest users are looking for is to focus on your followers. Use your Pinterest Analytics to notice out things like:

• What types of content people accept been pinning from your website
• What curated content has been doing well for y'all
• Which boards are getting the most engagement
• What your audience's top interests are

Note: Pinterest Analytics is simply available to users who have converted their account to a Pinterest business contour .

For my Pinterest profile, my analytics evidence that my audience is predominantly female (a whopping 83%!) and between the ages of 25-44. This helps me identify who is consuming my content the most. Notwithstanding, the part to focus on here is the categories and interests section, which shows that 85.eight% of my audience is interested in abode decor and 73% is interested in DIY and crafts.

For me, this is perfect considering this is exactly the type of content that I am offering on my Pinterest account! All the same, 52.four% of my audition is interested in didactics, a topic that I don't currently create content for. This means this could be a practiced opportunity for me to create educational content.

Of grade, if your business is focused on jewelry and your categories and interests analytics for your audience show that they are interested in vehicles, y'all probably aren't going to want to pivot your content strategy to fit that mold, every bit information technology doesn't align with your business organization' goals or objectives. Go on creating and curating the content your audition wants to see but also fits with your business organisation model and you volition see success.

When scrolling through Pinterest, users are looking for beautiful images that stand for the things they like or desire to larn about. Catch their center with bully visuals from your ain pictures or images you create with complimentary online tools, like Canva or Adobe Spark.

When you're creating and sharing pins that you want to get noticed on Pinterest, it's of import to pay attending to Pinterest's all-time practices. For example, images on Pinterest should exist high-quality, vertical images with a 2:iii aspect ratio (for example, ane,000 x one,500 pixels) that volition stand out in a user'southward feed. Recall, if you're ever unsure of what size to use for your social media images, bank check out our social media image sizes cheat sheet.

You should e'er make your brand the focal point of your pin epitome. For example, use an image that features your product or service front and center rather than in the background. You should also include your logo, if you have one. If you don't have a logo, yous should create a business logo in order to showcase your brand and build awareness.

Finally, consider calculation text on your prototype to improve explicate what the post is about. For example, if yous're sharing a recipe on Pinterest, the pin may include a photo of the completed dish with a text overlay of what the meal is called.

If you're sharing a video pin, brand sure to start potent. Similar most social media platforms, you have just a few seconds to brand a practiced impression and grab the user's attention. First your video with a articulate hook and your logo. Keep it to but v-thirty seconds and retrieve that a lot of people will exist watching with their sound off, so keep it visual and don't rely also heavily on sound or dialogue.

At present that I've covered what to mail near and what your pin should contain, let'southward talk about what your pin title and description should look like to give your Pinterest pins the best take chances of getting noticed.

3. Write interesting and accurate descriptions, being mindful of Pinterest SEO

Yous accept the right content. Yous have a beautiful, attention-grabbing photo. Both of these things will help to brand your pins popular and encourage others to share them broad and far on Pinterest.

But how do you get your pins plant in the offset place? That'southward where your pin titles and descriptions come into play.

Brand certain that your pins, and Pinterest boards, have a title and clarification that include relevant keywords. You'll want to approach Pinterest keywords in the same way yous would with search engine optimization, or SEO, for your website. Afterward all, Pinterest is, at its cadre, a search engine.

Using the enquiry you've washed to discover what content is pop, make a list of keywords that are relevant to your postal service.

Beneath is a keen example from HomeGoods. The pivot prototype features relevant products and has a text overlay related to Easter baskets. However, the title and description are doing the heavy lifting of making sure users will find this pin using multiple search keywords, such as "easter morn," "easter memories," "easter basket ideas," "easter decorations," "at-dwelling vacation," and even "crafts for kids."

Of course, you want to stay away from keyword stuffing. This is when y'all have a bunch of keywords and force them into your post. Most of the time, y'all end upwardly with breathless sentences and it sounds more similar a robot wrote it than a human. Stick to conversational descriptions that characteristic a few keywords, only don't overdo it.

If you're posting a video pin, don't forget to add together video tags. Start typing a keyword into the "Add tags" field and choose relevant ones for your mail service. This will increment your chances of having your pivot seen by users in a relevant Pinterest search.

Finally, don't forget to utilize alternative text, otherwise known as alt-text, for your Pinterest pins. This allows y'all to take a description of what can be seen in your pin. If someone who is visually impaired or otherwise using a screen-reader comes across your pin, the alt-text will exist read to them so they can enjoy your content. Information technology's an important piece in making the internet attainable to all.

Including alt-text also helps search engines like Google and Pinterest to understand the content of your image, further boosting your pins' chances of getting establish in a search.

4. Brand it easy for others to pin your content

Pinterest is a great mode to keep visual bookmarks for websites you've visited. For example, instead of adding a bookmark to your web browser for every page you visited recently that had a recipe you'd like to endeavour, instead you lot can salve an image from the website to a Pinterest board called "Foods to endeavour" for later.

Your customers or supporters who visit your website and too use Pinterest might want to apply Pinterest to bookmark your products, services, blog posts, or other content from your website. Make it like shooting fish in a barrel for them to do so past ensuring that your website and/or shop are set up to exist used as Rich Pins on Pinterest.

Rich Pins are a type of organic Pin that automatically sync information from your website to your pins. If something on your website changes, the Rich Pivot updates to reverberate the alter. Rich Pins are costless to utilize and are available to anyone on Pinterest.

Rich Pins can be used for products, recipes, or articles. Production Rich Pins will include information on pricing, availability, and product data. Recipe Rich Pins include a title, serving size, cook time, ratings, diet preference, and list of ingredients directly within your pin. Article Rich Pins automatically add the headline or championship, description, and author.

In the case higher up, you lot can see that this Rich Pin example includes the star ratings for the receipt, the ingredients needed, and cook fourth dimension all within the pin itself. While we're here, I'd be remiss if I didn't recommend you make this recipe. So good and one of my personal favorites!

Rich Pins are peculiarly helpful for when someone else pins a page from your website. It allows you to have some control over what is beingness shared and ensures that pins will exist up-to-appointment no thing when, or who, shares them.

Y'all can acquire more about how to apply for and brainstorm using Rich Pins using the Pinterest Help Center.

5. Repin responsibly

The beauty of Pinterest is that it's a community platform. By checking your home feed and searching for relevant keywords, yous can find a lot of swell curated and repinned content from other users on Pinterest that aligns with your audience's interests. Consider pinning other people's content to your boards in lodge to add value for your followers.

Just be aware of what you're repinning! Make sure that you are only sharing content that links to a reputable source. This takes a few extra seconds of due diligence before clicking "pin," but it's well worth the time to establish yourself as a responsible pinner in Pinterest's optics — and those of your followers.

Click on the pin and brand sure that the website matches upward and leads to a reputable source. Sometimes people will spam on Pinterest past including a link that leads to a sales pitch or other unrelated content to drive traffic to their websites. Once you're confident that the source is reliable, share away!

Sharing other people's pins will also make them more probable to share yours in return, helping you to get noticed by fifty-fifty more Pinterest users.

With these tips, you'll get your Pinterest pins seen in no fourth dimension

At present that yous've taken steps to make sure Pinterest users tin can discover your pins on Pinterest, you're on your manner to Pinterest success.

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Source: https://www.constantcontact.com/blog/marketing-on-pinterest-tips/

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